Four Reasons for a Coach

Life is full of options.  I like to think that they are exciting options.  However to some, when the time comes to choose an option, things get challenging.  Instead of excitement being involved, they have confusion because now there is choice.


“What if I make the wrong choice?”

Now there is conflict!

How do you avoid conflict?


Ever feel like your at that cross road?

There comes a point where stagnation sets in. You can take yourself only so far without the help of others. Hey, it happens. Consider it part of lifecycle.

Enter the coach.

A coach is somebody who helps you move from where you are to where you want to be, and does so by solely focusing on you and your goals.

There isn’t anything else that you receive except 100% dedicated attention to you, your vision and your goals!

“If you are not clear on your vision, then every single opportunity will distract you and impede your progress”

After all, you’ll never really know what you’re capable of until there’s someone to push you outside your comfort zone.

Here are four reasons why you should look to a coach:

1. Brainstorming

There’s a common saying that goes, “nobody is smarter than all of us.” In other words, the collective power of many is far superior to the single power of one, which speaks to the value a coach brings in brainstorming new ideas. However, doing so is both an art and a science.

Anybody can go online and find brainstorming software for free with the goal to generate genius — that’s the science part. The “art” part, however, is excavating personal values and beliefs that you never knew existed and linking them to your desires and intentions. Sometimes it takes a new perspective to see an existing connection.

2. Bounce ideas

A coach pushes out all thoughts from their own brain to be present and just listen. Nowhere else do you find somebody solely dedicated to acting as your own personal sounding board. Doing so allows the coach to ask powerful questions that unearths deeply rooted values, which now become powerful tools.

The best part about this is the amount of judgment that the coach offers: zero. it’s not a coach’s responsibility to be opinionated about your position, but rather to suspend judgment in such a way that guides you toward your own goals and success.

3. Accountability 

Isn’t it easy to break the promises we make to ourselves? Not as easy when we involve other people? A coach serves as an accountability partner who challenges you to strategise and develop your goals while aligning your efforts toward achieving them.

4. Guidance

A coach will challenge your thinking, goals and willingness to grow.  Additionally, a coach has unique insights with strategic questioning that broadens your awareness.

So what do you need? Directions. You need guidance for how to get from where you are to where you want to be.

The great revelation is that those directions are within.  The coach simply guides you to identify the map take it out and navigate your territory.

The value of coaching resides in the mental tools you learn that help you navigate toward success.

Its the internal changes that affect your external environment leading to success!

The most successful people in the world engage a coach

Why don’t you?

Tony Scown

Being the leader in a crisis

Recently I had a situation that caused such chaos within my staff that it could have had a catastrophic result.  I needed to implement a strategy immediately that brought back “CLARITY” and restore peace. I want to share with you that method.

As a leader in a crisis, you need to keep your head especially when others are loosing theirs.  Staying calm helps you to process information efficiently and effectively.  It is important to train yourself in preparation for these times of trouble.  You need a systematic approach that you can draw on; a system to help you to move forward logically in a crisis.  Practice what I call “I.A’s.” or “Immediate Actions”.  An immediate action is something that is a controlled but instinctive behaviour.  My immediate action in a crisis is to fall back onto a set of seven questions.  These questions help to focus all of the relevant information I need so that I can make swift quality decisions. The questions are:

  1. What has happened?  (This helps you to assess quickly and qualify your position. Just gather the basic facts)
  2. What’s my level of responsibility or authority?  (This helps to organise yourself)
  3. Who does this affect?  (This helps arrange support to the people that need it)
  4. Who can I utilise?  (This helps organise others who are there)
  5. What can I control? (This helps return some order to the situation)
  6. What can I delegate & to whom? (Delegating tasks will help calm people down, as they have something constructive to do)
  7. Who do I need to inform? (This helps to bring reinforcements)

You may have the title of leader however it doesn’t matter what your title is during a crisis.  When the task that you are facing is truly overwhelming, you must fight against letting it take over.  People will not follow you for your title but they will follow you for your courage!  So remember this process and stay calm in a storm.

I hope you never need to implement this system, however if you do, it will serve you well.

Tony Scown